‘Magic Dirt’: How the Internet Fueled, and Defeated, the Pandemic’s Weirdest MLM
Here’s a news piece that just came out by NBC NEWS about Black Oxygen Organics:
Black Oxygen Organics became a sudden hit in the fringe world of alternative medicines and supplements, where even dirt can go for $110 a bag.
The social media posts started in May: photos and videos of smiling people, mostly women, drinking Mason jars of black liquid, slathering black paste on their faces and feet, or dipping babies and dogs in tubs of the black water. They tagged the posts #BOO and linked to a website that sold a product called Black Oxygen Organics.
Black Oxygen Organics, or “BOO” for short, is difficult to classify. It was marketed as fulvic acid, a compound derived from decayed plants, that was dug up from an Ontario peat bog. The website of the Canadian company that sold it billed it as “the end product and smallest particle of the decomposition of ancient, organic matter.”
Read the full article here: https://www.nbcnews.com/news/magic-dirt-internet-fueled-defeated-pandemics-weirdest-mlm-rcna6950
